Working with a senior living marketing agency is an investment in the success of any senior facility. This is a challenging market, and increased competition with new facilities in most areas means marketing becomes a critical aspect of reducing vacancies.
As with any type of outside service, it is essential to review the services, costs, and the results offered by a senior living marketing agency. Experienced companies can provide this information, while new companies or those with less favorable results are typically vague about the tangible and measurable impact of their services.
To determine the quality of the senior living marketing agency, there are three specific questions to ask before agreeing to any services.
How Do You Incorporate Digital Marketing?
A successful marketing campaign for a senior living facility has to use a multichannel marketing approach. This includes different social media platforms, online and email marketing outreach, and specific platforms for seniors as well as the adult children in the family.
What About Traditional Marketing Options?
Once a targeted list of prospective families is developed, traditional marketing can be highly effective. This includes not only printing and mailing information and brochures to the targeted homes, but also in reducing costs of this effective marketing option.
Can You Track Results?
The results of both traditional and digital marketing campaigns can be effectively tracked. Look for marketing companies that offer this service as part of their package.
Tracking becomes essential in finding out what marketing is reaching your target audience. This information can be used to shape future campaigns and to get the right information to the right person at the right point in the process.